Crawft

Crawft is in beta on Macs at Alpha, my school, and on my own Macs. I sell it to agencies and studios that bill by the hour, with 8 to 60 people on Macs, and my sales primer teaches a rep to spot a good fit in the first call.

The first conversations came quickly. I demoed Crawft to Bill Perkins, one of the investors from the Hawaii show. My roommate from Wharton's summer program introduced me to his family's company group in Brazil, which asked about testing it with its employees, and in September I presented it to their team over a video call.

John Alznauer, my first boss and the founder of the film-marketing startup where I ran sales, offered $20,000 for 5% of Crawft. That offer valued the company at $400,000. I passed, because it wasn't “representative of how much my company was actually worth.” I kept the equity and went back to building.

Crawft began as a tool for me. For two years I'd been asking what actually changes how people use their screens: first in my London research, then in LimitlessMinutes, then in TaskGo!, a Mac task app I built whose early Activity tab charted my keyboard and mouse use. By May 2026 I was tracking my own habits with a homemade setup on my Mac. On the evening of May 21 I called it “janky” and asked an AI for something “more sophisticated, more comprehensive, and more robust.” Within about an hour I had two specs. Two days later the first version was running.

I own the product and every architecture decision, and I log each one in a numbered decision record that now runs past 560 entries. AI agents write the code from my specs and test it the way a customer would use it. Together we shipped a native Mac app, a production backend on AWS, the manager dashboards, and a console for setting up companies and their computers.

When I wanted a Windows version, a lead agent split the work into nine milestones, worker agents built each one, and separate reviewer agents approved or rejected every piece. It shipped as a private beta in September. The system behind that work is on the Workshop page.